Not every product qualifies for marketing by Swadeshi. The company follows strict norms while selecting and associating with the products.

These norms include
1. The product should be innovative and unique.
2. The innovator has to follow stringent quality norms in manufacturing them for commercial marketing
3. The products should not adversely impact the environment and should make judicial use of the natural resources.
4. The products should have proven benefit to its users.
5. All products should be absolutely safe to use.